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Email Marketing can be described as, using email as a means to distribute marketing messages. Most popular is being able to grow your own list and sending emails to the list containing along with services/products subscribers might be interested in buying or registering for.

 

Email Marketing can be described as, using email as a means to distribute marketing messages. Most popular is being able to grow your own list and sending emails to the list containing along with services/products subscribers might be interested in buying or registering for.

As well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers.

While you could include these other wider definitions, most people, when talking about Email Marketing, are mainly using the term to describe building a list with a view of growing reader loyalty and sales.
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